Trends are fun. It’s great that Stanley is having it’s moment with their colorful Quencher travel mugs (and they’re $45 a pop!). An iconic brand with good products getting a massive boost because of marketing and social media? Absolutely wonderful. Trends are good for increasing your enjoyment. It’s also really good at separating you from your money. A new trend means the old trends are out of favor… and you need to buy more stuff. I’m not against that. This isn’t a post slamming buying more stuff. Buy whatever you want. 😁 But when trends start venturing into other areas, such as investing, that’s when things get dangerous. Here’s what it looks like and how to avoid it: Table of Contents How Do Trends Start? What Does This Look Like In Investing? How Do These Trends Start? Why Is This Bad For You? What if I chase just a little bit? It’s Not That Bad, Is It? How Do Trends Start? Trends are all about attention. The media ecosystem is a simple one. Everyone wants atte
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