Every fall, Starbucks starts selling pumpkin spice lattes (PSL) and the Internet loses its mind. Instagram is flooded with pictures of PSLs as its fans go wild. It’s reached the point that Starbucks actually releases it in late August, which is a full month before the official start of Autumn. If you’re a fan of beer, you see the same phenomenon with pumpkin-flavored beers. Once September rolls around, the stores are filled with seasonal beers all juiced with pumpkins. Personally I’m not a fan but I see the appeal – it’s welcoming the cooler weather, the start of many family celebrations, and it’s simply fun. For many, it’s also a ritual. And rituals are important for our money. Table of Contents Rituals Enhance Enjoyment & Value Rituals Are Special and Limited Add Rituals to the Routine But Don’t Turn Rituals Into Routine Rituals Enhance Enjoyment & Value Rituals are important for a variety of reasons but where it intersects with your money is clear – rituals en
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