As inflation continues to dominate the headlines, you may have started to hear about the concepts of shrinkflation, skimpflation and greedflation. These are subtle ways in which companies attempt to either minimize or take advantage of the impact that inflation has on consumer expectations. It’s important to understand these concepts in order to avoid being manipulated. Let’s take a look at each one in a little more detail. What is Shrinkflation? The traditional concept of inflation refers to paying more than you would previously for the same item. The concept of shrinkflation refers to paying the same amount as you were before, but receiving a smaller size. For example, let’s say you paid $5 for an 18-ounce jar of peanut butter last year. But now, you’re paying $5 for a 15-ounce jar of peanut butter. While the final price hasn’t changed, you’re receiving less than you were before. Shrinkflation is often harder to spot than traditional inflation because it’s difficult ...
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