“Looking to move? We will pay instant cash for your home! Call ……” You might have seen that kind of offer on a billboard or a homemade sign posted to a telephone pole. The concept has been around for years. Want to sell your home fast? There’s usually someone willing to buy it – as long as you’re willing to take less than market value. The newest take on this type of online house flipping is called iBuying – an automated, much more formal method of selling your home quickly. Many companies in the online real estate industry, like Opendoor, Redfin, Offerpad and Zillow have jumped in the iBuyer game, with mixed results. For Zillow, the results have been disastrous. The company shut down its iBuyer program, Zillow Offers, this month – less than two years after it launched – after buying thousands of homes above current asking price and losing $304 million due to the program during Q3 2021. So what does that mean for the iBuying business? Joshua Roberson is a lead data analyst at th...
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