Skip to main content

What Happened to SaveBetter?

SaveBetter, known for partnering with smaller regional banks to offer high interest rates on savings, money market, and CD accounts; is “changing” its name to that of its parent company – Raisin.

Raisin GmbH is SaveBetter’s parent company. They’ve been operating out of Europe since 1973 and have partnered with ~400 banks across 30 countries. When they expanded into the United States, they opted to use the name SaveBetter.

In their current logo, you can see that it’s called Savebetter by raisin.

It looks like they intend to bring it all under one brand by using the Raisin name.

Table of Contents
  1. SaveBetter Is Rebranding to Raisin
  2. What Will Change?
  3. Why Are They Doing This?
  4. What Should I Do?

SaveBetter Is Rebranding to Raisin

That’s the basic gist – the company is turning the logo from:

And changing it to:

Savebetter as a brand will effectively be gone.

What Will Change?

From the looks of it, there won’t be any significant changes to what you get as a customer. You still get higher rates through partner backs via pooled deposit accounts.

Since this is only a rebranding, the websites you visit will change and the names and images will change. Instead of SaveBetter and its logo, you’ll see Raisin and its logo.

We’ve received word that Raisin will be building an app and that will be launched sometime in the middle of this (2023) year. SaveBetter does not have an app right now, which puts it a little behind other banks, but since it’s strictly a savings account, not having an app hasn’t hindered it so far.

It would be nice to have one though, as it would make it easier to maximize your interest rate.

Other than the forthcoming app, this change is mostly cosmetic. You’ll see changes in the website URL, instead of going to SaveBetter.com, you’ll be going to Raisin.com/en-us – all pretty standard changes in a rebranding.

Why Are They Doing This?

Raisin is well known in the UK and Europe so I think they wanted to build up a single brand, rather than build up two names – SaveBetter in the United States and Raisin in Europe.

They’ve raised a tremendous amount (most recently a €60 million Series E in March) and it seems prudent that you’d want to put all your marketing and investment into a single brand, rather than splitting it up.

Personally, I like the name SaveBetter over the more generic name of Raisin but what do I know? 😂

What Should I Do?

If you are a SaveBetter customer, there isn’t anything to do. Your money is with partner banks and earning a good interest rate. If you’re happy with that, there isn’t anything you need to do.

If you aren’t a SaveBetter customer, this change doesn’t influence our opinion of them as a company, the safety of your funds, or the quality of their offering. In fact, with an app, the offering is looking to improve a little bit.

If you want to learn more, our SaveBetter/Raisin review will have more.

Or check out their website.

The post What Happened to SaveBetter? appeared first on Best Wallet Hacks.



from Best Wallet Hacks https://ift.tt/hq0FPNL
Labels:

Comments

Post a Comment

We will appreciate it, if you leave a comment.

Popular posts from this blog

How to Ask Your Manager for Feedback (& easily impress them)

Your manager is either your greatest friend, or your biggest obstacle. No matter where your manager stands on this spectrum, getting feedback from them is going to be a valuable resource for your professional growth so this is something you should be doing consistently at work if you want to get more promotions and raises. […] Source from I Will Teach You To Be Rich https://ift.tt/XNUxhGu
Post a Comment
Read more

Cost Income Ratio: Definition, Formula, Calculation, and Interpretation

Financial managers perform a wide range of calculations and activities to analyze a company’s yearly and quarterly performance. Cost to income ratio is one of the efficiency ratios used in financial management.  The cost to Income ratio is used to evaluate a company’s performance. Its fundamental role is to validate the profitability of the company. Financial managers use this efficiency formula to compare operating expenses or costs with the income generated.  The cost-income ratio portrays the effectiveness at which the company is being run. There is a roundabout connection between the expense ratio and the organization’s benefit. It is considered that the lower the cost to income ratio, the better is the performance of the company.  In this article, we’ve highlighted everything about the cost-income ratio to help you understand this financial management ratio quickly and easily. How is a cost to income ratio defined?  The cost-income ratio is defined as a rat...
Post a Comment
Read more

Best Crypto Sign-Up Bonuses and Promotions

Many cryptocurrency exchanges offer sign-up bonuses to draw potential customers. You can receive free Bitcoin or funds you can use to purchase your preferred altcoin, depending on the offer. The terms and conditions vary, from the bonus amounts to the qualifying criteria. Most exchanges will pay you a few dollars for completing your first trade. However, the more valuable promotions may allow you to receive up to $500 or more, in line with many stock brokerage bonuses . Here is a list of the sign-up bonuses covered in this article: Binance.US : $10  Coinbase: $5 Crypto.com : $50 eToro: $10 Gemini: $10 KuCoin: Up to $500 Phemex: Up to $6,500 Plynk: Up to $100 SoFi : Up to $100 Tastytrade : Up to $2,000 TradeStation : $150 Table of Contents Best Crypto Sign-Up Bonus Offers Binance.US Coinbase Crypto.com eToro Gemini   KuCoin Phemex Plynk SoFi Tastytrade TradeStation FAQs What Is the Best Crypto Sign-Up Bonus? Best Crypto Sign-Up Bon...
Post a Comment
Read more