Smooth and less bitter than drip coffee and iced coffee, cold brew is one of the fastest growing industries in the United States. Sales have more than tripled since 2015, with sales expected to reach almost $372 million this year , and almost a billion dollars in 2025. That’s a lot of $4 coffee, the going price for a 20-ounce cup at Starbucks. A 40-ounce container of Stok’s cold brew coffee costs almost $5 at the grocery store. What is cold brew coffee? Is it really that different from iced coffee? How do people get so hooked on it? Sometimes it just takes that first Starbucks cold brew, and they are all in. It’s that good. “Hot coffee takes too long to drink and there are so many ways it can go wrong. Cold brew is more consistent and I can drink it right away,” said Susan O’Neil, a project coordinator for the city of Chicago. “I drink 20 to 40 ounces a day since I stopped drinking soda.” Pro Tip With the majority of commercial cold brew sold in plastic containers, why add more pl...
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